By: Sivuyile S. Sesi
On a Saturday morning of the 26th January Business Bridge Initiative held a graduation ceremony at Rits Hotel for students who completed the “How to Win Sales” programme.
The reception was well, guest speakers, tutors, and students were all dressed to the occassion. As every thing was set, the ceremony started with sweet jazzy sounds, ‘Saguquka sathi bheka’ by the late Miriam Makheba on live instruments by a group called Big Brain Jazz Academy.
It was really good people networking while the programme was to start. You would over hear students mingling confidently about how the programme has had a positive impact on ones business, sharing way forward and exchanging contacts, everyone happy.
Networking in such an environment gives you perspective. Realising how people out there got potential for entrepreneurship make you know you doing something important as the theory also confirmed, it really motivate to not give up.
Brandon Morkel a Business Bridge Initiative student said that this programme empowered him, now his business in technologies is sure to succeed.
Ms Mosie Khati, renting backyard flat in Nyanga by Maphindisi Braai place said eBusiness Bridge Initiative bayafundisa, izinto endizigainileyo, zibalulekile. Nje ukwazi uziphatha as the business person, especially with sales and marketing as it is the most important part in making profit and making your business viable.
Mr Tom Parry, Global head of Development, Business Bridge Initiative who was the MC opened the ceremony with big thanks to everyone for the hardwork and said without them it would have never been possible to accomplish.
A guest speaker Professor Rajesh Chandy a professor at London Business School, he said that from being part of the Business Bridge Initiative talking to entrepreneurship expects in London they said in Cape flats people have no work ethic, xenophobic, violent, etc. But he has found other wise.
He said the students have good reason to be business people, Cape Town market has potential, working hard always pays off. So the expects were wrong.
What he also noticed is that one of the most valuable resource in Cape Town is its people. He promised to go back and tell the expects about his positive findings and from now on he wants to work with the city.
Laurence Bruchhausen, CEO, LAD International trade as a speaker at the ceremony, he applauded Business Bridge Initiative about what it has done and that there’s is more to be done. He said what facinated him is the way the programme was designed, it is involving and fitting well with the local context. Those involved should see themselves as development officers, he said this programme will get nothing but support from them.
All the student groups from around the cape flats and others from upper Africa and Asia appreciated the programme all wishing that it could grow bigger to help more people.
Guest speaker Ms Matsi Modise, National Executive Director, SABEF said that entrepreneurs must believe and help is available.
The programme schedule continues until 2014.